Amanda Prall · Design Ops + UX LeadershipAvailable for new roles
Amanda Prall

Situational awareness → outcomes

I design clarity into complex, high-stakes systems; and the operating models that let teams build them well.

Thirteen years at the seam where human-centered design meets engineering, product, and operations. I work as a player-coach: hands-on in the craft, and building the DesignOps functions, design systems, and ways of working that let design hold its own inside complex organizations.

Selected work

Selected work

REC 06 / ONGOING
CS-01Design OperationsSelf-initiated

From Silos to Shared Footing

Diagnosing Agile-Fall: mapping the cross-functional current state, then designing the future state that put design on equal footing with product and engineering.

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Current-state map of the cross-functional product development process
Future-state cross-functional operating model
CS-02Product designVertiv Geist rack PDU

Nine Screens to One

Two interfaces for one device: a 128 by 128 pixel touchscreen on the rack, and the browser you reach it from. Nine prototype rounds, twelve usability sessions, and a setup process that went from nine screens to one.

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Final on-device touchscreen states showing status, alarms and threshold detail
Final web dashboard with an active alarm banner
CS-03Design OperationsDesign-system pattern governance

Ownership by Relevance

A pattern-development system that dissolved a stalled ownership dispute by distributing the work across the team: ownership rotates by relevance, not by fiat.

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Pattern working-groups model showing roles and responsibilities
Pattern development process flow from identification to code build
CS-04Product designVertiv Power Insight

What the Technician Knew

Designing a power-monitoring platform for the customer instead of the service technician: what the interface has to carry once the expert is no longer standing behind the person reading it.

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Power Insight dashboard in a critical state
Annotated wireframe of the personal setup wizard
CS-05Design OperationsCross-functional pilot

Shared Understanding Before Speed

Adapting Lean UX and the Design Sprint into one staged operating model, then piloting the missing layer: not the methods, but how a team actually does the work together.

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Lean workshop preparation board
Adapted design sprint, day one
CS-06Product designVertiv iCOM-S

How Long Do I Have

A thermal display that showed operators everything and told them nothing. Workshops with customers and technicians, then an interface that reports duration and trajectory instead of current state.

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Rooms by hour, colored by minutes outside temperature threshold
Active alarm tile in simple and expanded states with duration bars
CS-07 Design system modernization In progress